Today, our Social Media Marketing class got an absolute treat! The ladies behind Benefit Canada's PR and Digital Media team came with radiantly made-up faces, tons of energy, endless knowledge, and 'beneficial' goodies to share with our class. They began with an overview of the history of the company (founded in 1976 by Jene and Jane Ford), and a timeline of pinnacle events that took happened within the company over the years. Ruth and Rema then discussed the various types of marketing strategies that Benefit has used in past and present media outlets, also, the importance of pushing their brands main focus. We viewed a multitude of advertisements that were cohesive and really stuck true to the brand as a whole. In the end, the PR powerhouses answered all of our questions, laughed with us, and even invited us to their new product launch next week! These ladies are fantastic representatives of their brand and I can't thank them or our professor enough for this amazing experience. I can definitely say my passion for creativity and marketing has definitely increased.
I urge you to take a look at the company via their website, YouTube or Instagram page. I guarantee that you will be engaged and entertained!
xo, Amanda
WEB: http://www.benefitcosmetics.com/
YOUTUBE: https://www.youtube.com/user/benefitcosmetics
INSTAGRAM: www.instagram.com/benefitcanada
I urge you to take a look at the company via their website, YouTube or Instagram page. I guarantee that you will be engaged and entertained!
xo, Amanda
WEB: http://www.benefitcosmetics.com/
YOUTUBE: https://www.youtube.com/user/benefitcosmetics
INSTAGRAM: www.instagram.com/benefitcanada